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Self-serve tools to tell 蘑菇传媒鈥檚 story
We believe in empowering our internal partners with the tools they need to share the 蘑菇传媒鈥檚 story with the world. These self-serve resources and guides are designed to help you navigate communication and marketing efforts confidently, ensuring consistency and professionalism every step of the way.
Explore our self-serve resources
Our self-serve resources are here to empower you as a steward of the 蘑菇传媒鈥檚 brand. Whether you鈥檙e crafting a social media post, developing a website, or preparing for a media interview, these tools are designed to simplify your work and ensure your communications reflect the values and identity of URochester.
University style guide
Our internal dictionary of-sorts, where we explain 蘑菇传媒-specific nuances, such as official titles for academic schools and campus buildings, how to notate alumni, and what needs to be capitalized (and when!)
Web, SEO, and digital accessibility
Learn about content strategy, how to write for the web, and how to make your website user and search-engine friendly
Social media guide
Explore best practices, guidance, and advice for leading and managing University social media accounts
Media coaching
蘑菇传媒 faculty and staff can get tips for planning media engagements and participating in interviews
For members of the media
Media resources include information about visiting and reporting from campus, access to experts, and media relations contact information
Training and learning resources
Build your marketing, communications, and digital skills with self-paced trainings designed for the University community.