{"id":93212,"date":"2015-03-12T17:10:11","date_gmt":"2015-03-12T21:10:11","guid":{"rendered":"http:\/\/www.rochester.edu\/newscenter\/?p=93212"},"modified":"2015-09-22T14:49:08","modified_gmt":"2015-09-22T18:49:08","slug":"image-is-everything-was-marketing-key-to-the-success-of-the-rolling-stones-93212","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/newscenter\/image-is-everything-was-marketing-key-to-the-success-of-the-rolling-stones-93212\/","title":{"rendered":"Image is everything: Was marketing key to success of Rolling Stones?"},"content":{"rendered":"<div class=\"embed-containter\" style=\"margin-bottom: 10px;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TLwC7JwrUa0\" width=\"1000\" height=\"563\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>For the past five decades <em>The Rolling Stones<\/em> have enjoyed tremendous success as the original bad boys of rock for their image based on sex, drugs, and rock \u2018n\u2019 roll. But what many people don\u2019t realize is that this hasn\u2019t always been the case for the group.<\/p>\n<p>\u201cIn 1962 the group started out in London as a wholesome group like The Beatles,\u201d said John Covach, director of the Institute for Popular Music (IPM) at the URochester. \u201cBut it wasn\u2019t until 1965, after a deliberate marketing ploy by the Stones\u2019 manager, Andrew Loog Oldham, that the group became popular in the U.S.\u201d<\/p>\n<p>According to Covach, Oldham worked tirelessly to create a new image for the Stones as the \u2018anti-Beatles\u2019 once he realized their wholesome image was not catching on with the fans. By planting stories in the British press like \u2018<em>Would you let your daughter marry a Rolling Ston<\/em>e?\u2019 Oldham created an image that followed the group to the U.S. and that was later solidified by their No.1 hit, \u201c(I Can\u2019t Get No) Satisfaction.\u201d<\/p>\n<p>\u201cThe song turned out to be the ultimate marketing tool for the Stones because it became an anthem for the dissatisfaction of youth,\u201d said Covach, who teaches a free course on the <a href=\"https:\/\/www.coursera.org\/course\/rollingstones\">Music of the Rolling Stones<\/a> to more than 14,000 students on Coursera. \u201cThey became a threat to the establishment as well as an excuse for reckless behavior and rebellion.\u201d<\/p>\n<p>Named by <em>Rolling Stone Magazine <\/em>as the second greatest hit of all time, \u201c(I Can\u2019t Get No) Satisfaction\u201d marked the group\u2019s first No. 1 hit on both sides of the Atlantic. However, it wasn\u2019t the group\u2019s first top hit in the U.S. In March of that year, the group released their song \u201cThe Last Time,\u201d which was the first of four of the group\u2019s hit singles in 1965. Others include, \u201cGet Off of My Cloud\u201d and \u201cAs Tears Go By.\u201d<\/p>\n<p>So while 1964 marks the start of the British Invasion, 1965 really marks the 50<sup>th<\/sup> year since The Rolling Stones first made it big in America. \u201cIn some ways you would call 1965 the year of \u2018Satisfaction\u2019 for the Rolling Stones,\u201d said Covach, who earlier this year kicked off a year of celebrations through the IPM with a concert celebrating this milestone in popular music. For more information about the music of the Rolling Stones and the IPM, visit <a href=\"http:\/\/www.rochester.edu\/popmusic\/\">http:\/\/www.rochester.edu\/popmusic\/<\/a><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Ä¢¹½´«Ã½ the Institute for Popular Music<\/span><\/strong><\/p>\n<p>The Institute for Popular Music was established in 2012 to encourage and support the study and performance of popular music through lectures, books, articles, and concerts. Over the past three years, the institute\u2019s offerings have expanded to include <a href=\"http:\/\/www.rochester.edu\/popmusic\/conference.html\">virtual conferences and workshops<\/a> as well as a \u201cIn Conversation\u201d series, which features talks with artists like John Densmore from The Doors.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the past five decades the Rolling Stones have enjoyed tremendous success as the original bad boys of rock for their image based on sex, drugs, and rock \u2018n\u2019 roll. But what many people don\u2019t realize is that this hasn\u2019t always been the case for the group, according to John Covach, director of the Institute for Popular Music.<\/p>\n","protected":false},"author":36,"featured_media":93472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13092],"tags":[21502,5436,5426,16072],"class_list":["post-93212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-arts","tag-arthur-satz-department-of-music","tag-institute-for-popular-music","tag-john-covach","tag-school-of-arts-and-sciences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Image is everything: Was marketing key to success of Rolling Stones?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/newscenter\/image-is-everything-was-marketing-key-to-the-success-of-the-rolling-stones-93212\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Image is everything: Was marketing key to success of Rolling Stones?\" \/>\n<meta property=\"og:description\" content=\"For the past five decades the Rolling Stones have enjoyed tremendous success as the original bad boys of rock for their image based on sex, drugs, and rock \u2018n\u2019 roll. 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