  {"id":626562,"date":"2024-10-31T14:48:47","date_gmt":"2024-10-31T18:48:47","guid":{"rendered":"https:\/\/www.rochester.edu\/newscenter\/?p=626562"},"modified":"2024-11-13T11:41:51","modified_gmt":"2024-11-13T16:41:51","slug":"political-divide-megastudy-antidemocratic-attitudes-partisan-animosity-626562","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/newscenter\/political-divide-megastudy-antidemocratic-attitudes-partisan-animosity-626562\/","title":{"rendered":"Research-backed ways to bridge America\u2019s political divide"},"content":{"rendered":"<h2><strong>Researchers successfully tested 25 different approaches. Two proved most effective.<\/strong><\/h2>\n<p>As a country we are deeply divided. That much<a href=\"https:\/\/news.gallup.com\/poll\/650828\/americans-agree-nation-divided-key-values.aspx\"> we can agree<\/a> upon. But there may be ways to bridge the chasm, according to a new megastudy <a href=\"https:\/\/www.science.org\/doi\/10.1126\/science.adh4764\">published in <em>Science<\/em><\/a>.<\/p>\n<p>The researchers discovered that some attitudes\u2014specifically, support for undemocratic practices (such as trying to curtail free speech, spreading intentional misinformation, or attempting to curb voting in certain precincts) and partisan violence\u2014are clearly distinct from partisan animosity (a strong dislike of or deep distrust between supporters of the opposite party). Thus, lessening animosity does not necessarily lead to a reduction in the other two attitudes.<\/p>\n<p>On the flip side, successful interventions that reduced partisan animosity tended to reduce a host of other problems, such as social distrust, social distance, opposition to bipartisan cooperation, biased evaluation of politicized facts, and support for undemocratic candidates.<\/p>\n<p>According to <a href=\"https:\/\/www.sas.rochester.edu\/psc\/people\/view.php?fid=20230315\">James Druckman<\/a>, the Martin Brewer Anderson Professor of <a href=\"https:\/\/www.sas.rochester.edu\/psc\/index.html\">Political Science<\/a> at the <a href=\"https:\/\/www.rochester.edu\/\">Ä¢¹½´«Ã½<\/a> (one of the six original researchers to start the megastudy), two of the evaluated approaches were particularly effective across outcomes\u2014even for reducing support for undemocratic practices and partisan violence:<\/p>\n<ol>\n<li>Correcting misperceptions of the other side<\/li>\n<li><span style=\"font-size: 1.25rem;\">Using cues to show that elites, such as political candidates or officeholders, place great importance on upholding democratic norms<\/span><\/li>\n<\/ol>\n<p>\u201cPeople tend to exaggerate the antidemocratic attitudes or the violent inclinations of the other side. And they exaggerate just how different the other side is from your own,\u201d says Druckman, who is an expert on democracy and political division. \u201cWhen you provide information or opportunities to interact with people from the other side and learn about some commonality, that seemed to be a pretty effective approach. The focus on addressing misperceptions seems to be very, very useful.\u201d<\/p>\n<div class=\"side-right\">\n<h3><strong>What is a megastudy?<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2024\/10\/experimental-thinking-james-druckman_629x1000.jpg\" alt=\"Book cover art for \" width=\"629\" height=\"1000\" \/><br \/>\nPolitical scientist James Druckman knows about designing experiments, having written or edited books on experimental political science, including the award-winning <a href=\"https:\/\/www.cambridge.org\/core\/books\/experimental-thinking\/C43F73D2255BAD1CB47E39C05E51B399\"><em>Experimental Thinking: A Primer on Social Science Experiments<\/em><\/a> (Cambridge University Press, 2022). Research methods across disciplines include megastudies, or experiments that can test several treatments simultaneously using the same outcomes, control condition, and sample. Check out <a href=\"https:\/\/app.dimensions.ai\/details\/publication\/pub.1181475827\">Druckman\u2019s latest research<\/a> on how to design and conduct a megastudy.<\/p>\n<\/div>\n<h3><b>Megastudy assesses 250-plus approaches <\/b><\/h3>\n<p>Back in 2019, when Druckman first got involved with the project as a faculty member at Northwestern University, he figured the task ahead would be considerable. Little did he know the gargantuan undertaking it would become.<\/p>\n<p>Pockets of people\u2014academics in various disciplines and civic organizations alike\u2014had begun working on behavioral interventions to address the three most pertinent threats to US democracy: partisan hostility, antidemocratic attitudes, and noticeable support for political violence. But the findings remained fragmented. What was needed was one large, unified collection of ideas where the best could be tested in rigorously controlled, scientific experiments.<\/p>\n<p>The resulting study spans a whopping 32,059 study participants, 252 treatment ideas (whittled down to 25 interventions), 85 coauthors, five countries, and dozens of universities, institutions, and organizations. The researchers come from the fields of political science, sociology, psychology, economics communications, and marketing, as well as from civic organizations.<\/p>\n<h3><strong>One approach does not fit all<\/strong><\/h3>\n<p>While most of the tested interventions (self-administered online modules about 8 minutes in length) worked to reduce partisan hostility, only about a quarter successfully lowered support for undemocratic practices. And just one-fifth proved useful in reducing support for political violence.<\/p>\n<p>The degree to which those interventions worked was also telling.<\/p>\n<p>The researchers found that it\u2019s much easier, for example, to reduce a person\u2019s animosity toward someone of the opposite political opinion than it is to reduce someone\u2019s support for political violence. According to Druckman, that\u2019s in part because support for violence is already relatively low, so there\u2019s less room for reduction. Yet, Druckman notes, the minority who supports violence is \u201clikely more extreme in its opinions and, therefore, harder to convince to change its views.\u201d<\/p>\n<p><a href=\"https:\/\/www.strengtheningdemocracychallenge.org\/winning-interventions\">Of the 25 tested interventions<\/a> in the megastudy:<\/p>\n<ul>\n<li>23 significantly reduced <strong>partisan animosity<\/strong> by up to 10.5 percentage points<\/li>\n<li>6 significantly reduced support for <strong>undemocratic practices<\/strong> by up to 5.8 percentage points<\/li>\n<li>5 reduced support for <strong>partisan violence<\/strong> by up to 2.8 percentage points<\/li>\n<\/ul>\n<p>At times, the results were surprisingly mixed.<\/p>\n<p>Druckman tells the story of one video that showed a montage of political violence around the globe\u2014in Venezuela, Russia, and Zimbabwe\u2014where pro-democracy supporters engaged in violent struggles. The video was effective in <em>lessening<\/em> partisan animosity and antidemocratic attitudes. However, it backfired when it came to study participants\u2019 condoning partisan violence, which the video <em>increased<\/em>.<\/p>\n<p>\u201cI think people may have thought that you need a kind of defensive violence to counteract the tearing down of democracy, perhaps, but it\u2019s hard to say for sure,\u201d Druckman notes.<\/p>\n<h3><strong>Which megastudy interventions work best?<\/strong><\/h3>\n<p>The answer may depend on what specific undemocratic problem you are trying to address.<\/p>\n<h4><strong>Partisan animosity<\/strong><\/h4>\n<p>Highlighting sympathetic, politically dissimilar people and emphasizing their common ground was effective in reducing <strong>partisan animosity<\/strong>. For example, a top-scoring intervention (\u201ccorrecting division misperceptions\u201d) involved watching a four-and-a-half-minute Heineken commercial from 2017, titled \u201cWorlds Apart.\u201d<\/p>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/etIqln7vT4w\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>In the video, perfect strangers of diametrically opposite views are paired: a feminist with a man who equates feminism with \u201cman hating,\u201d a homophobic man with a transgender woman, a climate activist with a climate change denier.<\/p>\n<p>The twist? They get to know each other first and find commonalities before they are revealed to each other as holding views the other abhors. Then they are given a choice: walk out or discuss the issue over a beer (no points for guessing the brand). In the video, every single person opts for the discussion, which looks civilized and friendly.<\/p>\n<p>The second-highest scoring intervention (and a close second to the Heineken video) came from a team that includes <a href=\"https:\/\/www.sas.rochester.edu\/psy\/people\/faculty\/hecht-cameron\/index.html\">Cameron Hecht<\/a>, then a postdoctoral researcher at the University of Texas at Austin and now an assistant professor in the Ä¢¹½´«Ã½\u2019s <a href=\"https:\/\/www.sas.rochester.edu\/psy\/index.html\">Department of Psychology<\/a>. Hecht focuses on developing solutions to societal problems, such as disparities in academic motivation, mental health issues, and, yes, political polarization.<\/p>\n<p>His team\u2019s approach\u2014titled \u201ccommon exhausted majority identity\u201d\u2014managed to reduce partisan animosity by more than 10 percentage points. How? The researchers gave study participants information that reframed polarizing content from news and social media companies as a calculated manipulative strategy. They explained that this strategy is designed to artificially deepen political division and manufacture outrage\u2014because companies use manipulation as a tool to maximize and maintain their own audiences.<\/p>\n<p>The team\u2019s intervention, which uses text, images, and voiceover narration as part of an online module, takes advantage of people\u2019s <a href=\"https:\/\/dictionary.apa.org\/reactance-theory\">reactance,<\/a> a well-established psychological concept in which any blatant attempt to change a person\u2019s behavior is likely to result in negative reactions and push back.<\/p>\n<p>The researchers used the participants\u2019 natural reactance to harness it against someone else.<\/p>\n<p>\u201cWe show them how they\u2019re already being manipulated by a third party, in this case news media, and explain that the way to fight back against that control and regulation is to engage in the behavior that we think is good and beneficial,\u201d says Hecht.<\/p>\n<h4><b>Undemocratic practices<\/b><\/h4>\n<p>Correcting misperceptions about another person\u2019s political views and instead highlighting the risk of a democratic collapse was especially effective in lowering support for <b>undemocratic practices<\/b>.<\/p>\n<p>The highest scoring intervention here (titled \u201ccorrecting democracy misperception\u201d) asked participants eight questions about what they thought people from the other party believed when it came to democracy-undermining actions. Participants then guessed the other side\u2019s willingness to use violence, to reduce the number of polling stations in unfriendly districts, or to accept the results of elections if they lost.<\/p>\n<p>After each guess, participants received the correct answer, based on recent surveys. The answers clarified that most supporters of the other party do <i>not<\/i>, in fact,<i> <\/i>condone actions that undermine democracy and instead also support key elements of democracy.<\/p>\n<div>\n<h4><b>Partisan violence<\/b><\/h4>\n<p>Strategies that involve political elites who model healthy democratic behavior, such as having rival candidates stress the importance of sticking to democratic principles, were especially effective in reducing support for <b>partisan violence<\/b>. For example, the megastudy researchers found that a video (referred to as a \u201cpro-democracy bipartisan elite cue\u201d) featuring the 2020 Republican and Democratic gubernatorial candidates in Utah was one of the most successful interventions in this category.<\/p>\n<p>In the video, Republican Spencer Cox (who went on to win the election) and Democrat Chris Peterson, standing opposite each other, tell the viewer that \u201cwe are currently in the final days of campaigning against each other but our common values transcend our political differences, and the strength of our nation rests on our ability to see that.\u201d<\/p>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/zVSuooQORTU\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h3><b>Translating the findings into the real world<\/b><\/h3>\n<p>\u201cJust because the Utah governor ad worked in this study setting, we can\u2019t just play it a few times and expect it to unify the country,\u201d cautions Druckman.<\/p>\n<p>But the video\u2019s success in changing hearts and minds (at least in the study\u2019s setting) offers important insights.<\/p>\n<p>\u201cIf we take a more aggressive stance toward trying to get partisans from different sides to show some agreement,\u201d says Druckman, \u201cthat could have a really positive effect over time.\u201d<\/p>\n<p>Besides creating a unifying research framework and providing a theoretical understanding of the mechanisms and psychological tenets that were driving antidemocratic attitudes, the researchers were also looking for effective, scalable interventions.<\/p>\n<p>To that end, Hecht and his team members have already begun work on a follow-up study of their intervention. This time the team examines whether participants, after experiencing the intervention, were switching away from divisive news sources, unfollowing social media accounts that made them angry at other Americans, or removing social media apps from their phone.<\/p>\n<p>Early data, Hecht says, looks promising.<\/p>\n<\/div>\n<hr style=\"width: 50%;\" \/>\n<h3><strong>Meet your experts<\/strong><\/h3>\n<h4 style=\"text-align: left;\"><strong>James Druckman<\/strong><br \/>\n<em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-625622\" src=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2024\/10\/Round_Druckman_white.jpg\" alt=\"Circle cutout featuring an environmental portrait of James Druckman.\" width=\"350\" height=\"350\" srcset=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2024\/10\/Round_Druckman_white.jpg 1000w, https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2024\/10\/Round_Druckman_white-630x630.jpg 630w, https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2024\/10\/Round_Druckman_white-768x768.jpg 768w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>Martin Brewer Anderson Professor of Political Science<\/em><\/h4>\n<p>An expert in political behavior and a member of the American Academy of Arts and Sciences, Druckman studies public opinion formation, political polarization, political and scientific communication, political psychology, and experimental and survey methods. He has published approximately 200 articles and book chapters. His latest coauthored book, <em>Partisan Hostility and American Democracy: Explaining Political Divisions and When They Matter<\/em> (University of Chicago), was published in 2024.<\/p>\n<ul>\n<li><a href=\"https:\/\/sites.google.com\/view\/jamie-druckman\/home?authuser=0\">Learn more about Druckman.<\/a><\/li>\n<\/ul>\n<h4 style=\"text-align: left;\"><strong>Cameron Hecht<\/strong><br \/>\n<em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-626682\" src=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2024\/10\/Round_Hecht.jpg\" alt=\"\" width=\"350\" height=\"350\" \/>Assistant Professor of Psychology<\/em><\/h4>\n<p>Hecht\u2019s research \u201cseeks to identify psychological processes that contribute to societal problems, develop theory-based interventions that target these processes, and identify the features of contexts that enable these interventions to be effective.\u201d His recent studies have been published in the <em>Journal of Research on Adolescence and the Proceedings of the National Academy of Sciences.<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.sas.rochester.edu\/psy\/people\/faculty\/hecht-cameron\/index.html\">Learn more about Hecht.<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Researchers successfully tested 25 different approaches to reducing partisan animosity and support for undemocratic practices or political violence. Two proved most effective.<\/p>\n","protected":false},"author":942,"featured_media":626662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[456],"tags":[21462,18592,41172,18572,16072],"class_list":["post-626562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-society-culture","tag-department-of-political-science","tag-department-of-psychology","tag-james-druckman","tag-research-finding","tag-school-of-arts-and-sciences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Research-backed ways to bridge America\u2019s political divide<\/title>\n<meta name=\"description\" content=\"A team of researchers, among them Ä¢¹½´«Ã½ experts, successfully tested 25 different approaches with a megastudy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/newscenter\/political-divide-megastudy-antidemocratic-attitudes-partisan-animosity-626562\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research-backed ways to bridge America\u2019s political divide\" \/>\n<meta property=\"og:description\" content=\"A team of researchers, among them Ä¢¹½´«Ã½ experts, successfully tested 25 different approaches with a megastudy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rochester.edu\/newscenter\/political-divide-megastudy-antidemocratic-attitudes-partisan-animosity-626562\/\" \/>\n<meta property=\"og:site_name\" content=\"News Center\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-31T18:48:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T16:41:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2024\/10\/fea-politics-polarization-divide-1200x630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandra Knispel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Knispel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/political-divide-megastudy-antidemocratic-attitudes-partisan-animosity-626562\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/political-divide-megastudy-antidemocratic-attitudes-partisan-animosity-626562\\\/\"},\"author\":{\"name\":\"Sandra Knispel\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/#\\\/schema\\\/person\\\/48a5dd20d1ade85ff52a0babb9a550a5\"},\"headline\":\"Research-backed ways to bridge America\u2019s political divide\",\"datePublished\":\"2024-10-31T18:48:47+00:00\",\"dateModified\":\"2024-11-13T16:41:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/political-divide-megastudy-antidemocratic-attitudes-partisan-animosity-626562\\\/\"},\"wordCount\":1761,\"image\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/political-divide-megastudy-antidemocratic-attitudes-partisan-animosity-626562\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rochester.edu\\\/newscenter\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/fea-politics-polarization-divide.jpg\",\"keywords\":[\"Department of Political Science\",\"Department of Psychology\",\"James Druckman\",\"research finding\",\"School of Arts and Sciences\"],\"articleSection\":[\"Society &amp; 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Rochester political scientists have helped launch a new megastudy of more than 250 approaches to reducing political animosity. 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