{"id":214732,"date":"2017-02-02T10:34:49","date_gmt":"2017-02-02T15:34:49","guid":{"rendered":"http:\/\/www.rochester.edu\/newscenter\/?p=214732"},"modified":"2017-02-07T11:50:12","modified_gmt":"2017-02-07T16:50:12","slug":"first-look-at-ur-medicines-super-bowl-ads-214732","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/newscenter\/first-look-at-ur-medicines-super-bowl-ads-214732\/","title":{"rendered":"First look at UR Medicine\u2019s Super Bowl ads"},"content":{"rendered":"<p>As the Atlanta Falcons and New England Patriots take to the field on Super Bowl Sunday, UR Medicine will be taking to the airwaves. Two local ads will run on Fox Rochester during the game to showcase\u00a0the exceptional care offered at our region&#8217;s leading medical center.<\/p>\n<h3>The region\u2019s only comprehensive stroke center<\/h3>\n<p>Strong Memorial Hospital is the region\u2019s only <strong><a href=\"https:\/\/www.urmc.rochester.edu\/stroke-center.aspx\" target=\"_blank\">comprehensive stroke center<\/a><\/strong>, meaning that it has the staff with the expertise, training, and treatments necessary to care for the most complex stroke cases. The ad, which will premiere halftime, features UR Medicine patients and families celebrating cherished moments after making a full recovery.<\/p>\n<div class=\"embed-container\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/201901364?title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h3 style=\"margin-top: 50px;\">\u201cThey\u2019ve got a heart for Michael!\u201d<\/h3>\n<p>Viewers are drawn into dramatic moments of a father\u2019s preparation for heart transplant surgery.<\/p>\n<p>This commercial, which highlights the advanced heart care available only at Strong Memorial Hospital and continues UR Medicine\u2019s celebration of <strong><a href=\"https:\/\/www.urmc.rochester.edu\/200\/\" target=\"_blank\">200 heart transplants, 200 second chances<\/a><\/strong>,\u00a0will air at the end of the third quarter.<\/p>\n<p>UR Medicine\u2019s Program in Heart Failure and Transplantation has been providing second chances for people for 15 years and is just one of two programs in the state to hold Joint Commission Advanced Heart Failure Certification.<\/p>\n<div class=\"embed-container\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/201931970?title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the Atlanta Falcons and New England Patriots take to the field on Super Bowl Sunday, UR Medicine will be taking to the airwaves.  Two local ads will run during the game to showcase the exceptional care offered at our region&#8217;s leading medical center.<\/p>\n","protected":false},"author":176,"featured_media":214742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[456],"tags":[29502],"class_list":["post-214732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-society-culture","tag-featured-post-side"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First look at UR Medicine\u2019s Super Bowl ads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/newscenter\/first-look-at-ur-medicines-super-bowl-ads-214732\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First look at UR Medicine\u2019s Super Bowl ads\" \/>\n<meta property=\"og:description\" content=\"As the Atlanta Falcons and New England Patriots take to the field on Super Bowl Sunday, UR Medicine will be taking to the airwaves. 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