University Identity Archives - University Marketing and Communications /communications/category/style-guide/university-identity/ Ģý Thu, 09 Oct 2025 19:44:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Nearby Community /communications/nearby-community/ Sat, 05 Nov 2022 16:40:39 +0000 /communications/?p=2506 Mount Hope Cemetery (but Mt. Hope Avenue) College Town Brooks Crossing the South Wedge the Genesee River Genesee Valley Park the Greater Rochester Metropolitan Area includes Monroe, Livingston, Ontario, Orleans,…

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  • Mount Hope Cemetery (but Mt. Hope Avenue)
  • College Town
  • Brooks Crossing
  • the South Wedge
  • the Genesee River
  • Genesee Valley Park
  • the Greater Rochester Metropolitan Area includes Monroe, Livingston, Ontario, Orleans, Wayne, and Yates counties
  • the City of Rochester (when referring to municipally administered functions of the city’s government)
  • New York State (when referring to functions administered by state government)
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    Campuses /communications/campuses/ Sat, 05 Nov 2022 16:39:09 +0000 /communications/?p=2486 River Campus Hajim School of Engineering & Applied Sciences School of Arts & Sciences Simon Business School Warner School of Education & Human Development Medical Center School of Medicine &…

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    River Campus

    • Hajim School of Engineering & Applied Sciences
    • School of Arts & Sciences
    • Simon Business School
    • Warner School of Education & Human Development

    Medical Center

    • School of Medicine & Dentistry
    • School of Nursing
    • Strong Memorial Hospital
    • Golisano Children’s Hospital
    • Wilmot Cancer Institute
    • Eastman Institute for Oral Health
    • UR Medicine
    • Faculty Practice Group
    • Highland Hospital
    • Highlands at Pittsford
    • Pluta Cancer Center
    • Visiting Nurse Service

    South Campus

    • Laboratory for Laser Energetics
    • Larry and Cindy Bloch Alumni and Advancement Center

    Eastman Campus

    • Eastman School of Music
    • Eastman Theatre
    • East Wing
    • Messinger Hall
    • Eastman Community Music School
    • Eastman Commons
    • Student Living Center
    • Miller Center

    The generic terms referring to individual units are not capitalized. For example, School of Medicine & Dentistry, but medical school. Strong Memorial Hospital, but the hospital. Eastman School of Music, but the school. And so on: the Department of Earth and Environmental Sciences, the department; the Institute of Optics, the institute; the Memorial Art Gallery, the museum; the Graduate Program in Visual and Cultural Studies, the program; the Center for Community Engagement, the center.

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    Other Units /communications/other-units/ Sat, 05 Nov 2022 16:36:38 +0000 /communications/?p=2466 Memorial Art Gallery Centennial Sculpture Park Laboratory for Laser Energetics

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    Memorial Art Gallery

    • Centennial Sculpture Park

    Laboratory for Laser Energetics

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    Academic Divisions /communications/academic-divisions/ Sat, 05 Nov 2022 16:32:22 +0000 /communications/?p=2416 Eastman School of Music Hajim School of Engineering & Applied Sciences School of Arts & Sciences School of Medicine & Dentistry School of Nursing Simon Business School Warner School of…

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    Eastman School of Music

    Hajim School of Engineering & Applied Sciences

    School of Arts & Sciences

    School of Medicine & Dentistry

    School of Nursing

    Simon Business School

    Warner School of Education & Human Development

    Use ampersands—not the word “and”—when writing about or designing for the Hajim School of Engineering & Applied Sciences, the School of Arts & Sciences, the School of Medicine & Dentistry, and the Warner School of Education & Human Development.

    The generic terms referring to individual schools are not capitalized. For example, School of Medicine & Dentistry, but medical school.

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    The Ģý / Ģý /communications/the-university-of-rochester/ Sat, 05 Nov 2022 16:31:42 +0000 /communications/?p=2396 Use “the Ģý” on first reference, especially in communications intended for external audiences or in materials where the reference needs to be clear or consistent with references to…

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    Use “the Ģý” on first reference, especially in communications intended for external audiences or in materials where the reference needs to be clear or consistent with references to other organizations. Include the article “the” in running copy but note that it is not part of the University’s official name and is not capitalized unless it falls at the beginning of a sentence.

    On second and subsequent references and in context where the full name is present in the logo or otherwise written out, Ģý is acceptable.

    For readability and flow, “the University” can be alternated with Ģý on third and subsequent references in long-form storytelling for some audiences, such as alumni.

    Avoid using just “Rochester” when referring to the Ģý since this can easily be confused with the City of Rochester and other municipalities of the same name.

    Avoid “U of R,” “UR,” and “U of Rochester,” except in informal presentations, quoted material, social media, or where the use has been sanctioned.

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