{"id":772762,"date":"2022-06-23T13:54:31","date_gmt":"2022-06-23T17:54:31","guid":{"rendered":"https:\/\/www.rochester.edu\/advancement\/?p=772762"},"modified":"2022-07-18T21:49:57","modified_gmt":"2022-07-19T01:49:57","slug":"building-a-spirit-of-entrepreneurship-bob-and-jackie-sperandio","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/advancement\/building-a-spirit-of-entrepreneurship-bob-and-jackie-sperandio\/","title":{"rendered":"Building a spirit of entrepreneurship: Bob and Jackie Sperandio"},"content":{"rendered":"

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Building a spirit of entrepreneurship: Bob and Jackie Sperandio<\/h1>\n

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Their legacy will affect the community\u2014and business education\u2014forever<\/span><\/h4>\n

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\"Bob

Bob Sperandio<\/p><\/div>\n

For 40 years, Robert (Bob) Sperandio ran Sporting Dog Specialties, a Rochester, N.Y.-based direct mail company that PetSmart purchased in 1997. Along the way, he made a difference in many lives by providing jobs, modeling excellence and innovation, and building a spirit of entrepreneurship that has since inspired many.<\/p>\n

\u201cBob made things happen\u2014for our family and our community,\u201d says Jackie. \u201cFor him, business wasn\u2019t just about the money, it was about building something from the ground up, interacting with people, and being a source of sustenance for those who worked for us.\u201d<\/p>\n

In June 2022, Jackie and her two children made a gift to the Ä¢¹½´«Ã½\u2019s Simon Business School to serve as a tribute to Bob. Their hope: to foster the spirit of entrepreneurship that was so important to him.<\/p>\n

That $3 million<\/a> endowed gift establishes the Robert Sperandio Professorship in Entrepreneurship, which will help Simon recruit and retain top-tier faculty, bolster its position as a leader in entrepreneurial education, and cultivate an innovative mindset among tomorrow\u2019s business leaders. It’s a gift that will make an impact on business education\u2014forever. And, it all began with a dream.[\/vc_column_text][vc_empty_space height=”20px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

\"Photo

Jackie and Bob Sperandio<\/p><\/div>\n

The early days<\/h4>\n

Sporting Dog Specialties started out very small, a passion project of a friend of Bob\u2019s father who wanted access to training products for his own dogs. The business grew and that friend brought on Robert\u2019s father as an equal partner. After Bob graduated from the University of Windsor in Canada\u2014where he met Jackie and would earn his MBA\u2014he returned to his hometown of Rochester, with a dream to start his own business someday. First though, he joined Mobil Chemical as a marketing executive.<\/p>\n

Meanwhile, Bob\u2019s father bought out his partner. Then, a few years later, Bob and Jackie bought the business from him and eventually expanded it to four catalogs and five retail stores, with $70 million in annual sales.<\/p>\n

\u201cI remember the early days when it was just us,\u201d she says. \u201cWe kept our inventory, including items such as dog collars and whistles, in my father-in-law\u2019s family room. At our house, our kitchen became the direct mail and advertising hub of the company. That\u2019s also where I designed the company catalog.\u201d[\/vc_column_text][vc_empty_space height=”20px” image_repeat=”no-repeat”][vc_column_text]\"Bob<\/p>\n

A booming business<\/h4>\n

Soon, sales increased, which prompted the Sperandios to rent a small office space in Spencerport, where they lived. In the early 1970s, they then hired their first employee, an office manager. By 1989, the business had grown so much that it moved to a newly-built 90,000-square-foot warehouse in Brockport and, at its peak, employed 400 people.<\/p>\n

Recognizing Bob\u2019s business acumen, in 1997, the Greater Rochester Chamber of Commerce and its Small Business Council affiliate presented him with its Business Person of the Year Award. In 1990 and 1991, the company also placed in the top end of the chamber\u2019s \u201cTop 100\u201d list of fastest growing small and large local, private businesses. Then, in 1992, it rose to #1.<\/p>\n

\u201cBob had a great sense of humor,\u201d says Jackie. \u201cFor instance, during his speech when he won the Business Person of the Year Award, he noted that running a small business was just like running a large one, just with fewer zeros.\u201d<\/p>\n

In the late 1990s, the Sperandios started thinking about retirement and began looking for a buyer. They found one\u2014PetSmart, which purchased the company in 1997. Sporting Dog Specialties then became PetSmart Direct.[\/vc_column_text][vc_empty_space height=”20px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

A giving spirit<\/h4>\n

In their retirement, Jackie and Bob grew their long-time relationships with two local organizations: Lifetime Assistance, which serves people with developmental disabilities, and Hope Hall, a private school designed for students with special needs. Over the years, clients from Lifetime Assistance became employees at Sporting Dog Specialties. Bob also served as member of its board in the early 1990s.<\/p>\n

\u201cBob always believed in creating opportunities where everyone can flourish and contribute to society,\u201d says Jackie. \u201cThat has been important to me, too. This gift to Simon ties in with that wish\u2014to help people become successful entrepreneurs and positively affect the lives of those around them.\u201d[\/vc_column_text][vc_column_text]Read more<\/em><\/a> about Jackie Sperandio\u2019s generosity.<\/em>[\/vc_column_text][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner][vc_empty_space height=”25px” image_repeat=”no-repeat”][vc_column_text css=”.vc_custom_1656358011547{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #00205b !important;}”]<\/p>\n

Join us<\/span><\/strong><\/h4>\n

Get involved<\/a>, attend an event<\/a>, connect a Simon graduate with your professional network, or make a gift to support Simon faculty, students, and community. Many opportunities exist to make a difference right now and into the future. For more information, contact Courtney Skinner<\/a>, Executive Director for Simon Alumni and Advancement.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”25px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner][vc_empty_space height=”20px” image_repeat=”no-repeat”][vc_column_text fnt_family=”Roboto Condensed” fnt_size=”12″ css=”.vc_custom_1657636316654{border-top-width: 1px !important;border-top-color: #c4c4c4 !important;border-top-style: solid !important;}”]<\/p>\n

\u2014Kristine Kappel Thompson<\/a>, July 2022<\/strong><\/span><\/p>\n

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