{"id":25666,"date":"2020-06-16T18:43:24","date_gmt":"2020-06-16T18:43:24","guid":{"rendered":"https:\/\/www.wdev.rochester.edu\/adv\/eastman-centennial\/?page_id=25666"},"modified":"2023-10-23T14:43:21","modified_gmt":"2023-10-23T14:43:21","slug":"social-media-toolkit","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/adv\/eastman-centennial\/get-involved\/social-media-toolkit\/","title":{"rendered":"Social Media Toolkit"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_image=”27446″ css_animation=”” box_shadow_on_row=”no” el_class=”custom-hero”][vc_column][vc_empty_space height=”300px” image_repeat=”no-repeat”][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner offset=”vc_hidden-xs”][vc_column_text]<\/p>\n

Social media toolkit<\/span><\/h1>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]<\/p>\n

Social media toolkit<\/span><\/h1>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_empty_space height=”50px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_column_text]As a champion for the Eastman School of Music you are essential in spreading the word to our broader community\u2014through your own voice.\u00a0Social media is an invaluable communication medium.<\/p>\n

This library includes important resources to assist you in intensifying outreach and promotion for Eastman\u2019s Centennial. Thank you for spreading the word and expanding Eastman\u2019s network.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_empty_space image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Eastman Centennial photos and filters<\/h2>\n

Instagram post images<\/h3>\n

[\/vc_column_text][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner width=”1\/6″][vc_single_image image=”26046″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_single_image image=”26036″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_single_image image=”26026″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_single_image image=”26016″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_single_image image=”26006″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_single_image image=”25996″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”10px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Instagram story images<\/h3>\n

[\/vc_column_text][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner width=”1\/6″][vc_single_image image=”26076″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_single_image image=”26086″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/6″][vc_single_image image=”26066″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”10px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Facebook post images<\/h3>\n

[\/vc_column_text][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner width=”1\/3″][vc_single_image image=”26116″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”26126″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”26136″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”10px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Facebook cover images<\/h3>\n

[\/vc_column_text][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner width=”1\/3″][vc_single_image image=”26156″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”26166″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”26176″ img_size=”full” onclick=”img_link_large” img_link_target=”_blank” mkd_css_animation=””][vc_empty_space height=”10px” image_repeat=”no-repeat”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”10px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Snapchat filter<\/h3>\n

[\/vc_column_text][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner width=”1\/3″][vc_single_image image=”27466″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” mkd_css_animation=”” link=”\/adv\/eastman-centennial\/wp-content\/uploads\/2020\/06\/EC_SnapchatFilter-473×1024.png”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][vc_empty_space image_repeat=”no-repeat”][vc_column_text]<\/p>\n

General posting tips and ideas<\/h2>\n

Tag Eastman\u00a0Facebook<\/a>\u00a0(@EastmanSchool) and\u00a0Instagram<\/a>\u00a0(@eastman.school) accounts in your posts.<\/p>\n

Tag friends, locations, and venues in your posts with @ + their username<\/p>\n

Share posts from Eastman\u2019s Instagram page\u00a0<\/a>to your story. Read how to do this here.<\/a><\/p>\n

Share the link to the Eastman Centennial site in your posts. If posting to Instagram, use #linkinbio, or \u201cLink in bio\u201d in copy, and then place the URL in your profile.<\/p>\n

Make your posts unique! Share why you are personally excited to celebrate Eastman\u2019s centennial.[\/vc_column_text][vc_empty_space height=”20px” image_repeat=”no-repeat”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner width=”1\/3″][vc_column_text css=”.vc_custom_1617311835260{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #00205b !important;}”]<\/p>\n

Important hashtags<\/span><\/h2>\n

#Eastman100<\/span><\/p>\n

#EastmanVoices<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][vc_empty_space image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Suggested sample posts<\/h2>\n

I\u2019m counting down the days until [insert event title] celebrating Eastman\u2019s centennial! Who else will be there? [Tag friends using @insert their name] [insert event registration link] #Eastman100<\/strong><\/p>\n

My time at Eastman influenced my music, my career, and my life. To celebrate Eastman\u2019s centennial, I will be giving back to my Eastman community. #EastmanCommunity #Eastman100<\/p>\n

I am grateful for my Eastman experience every day. My professors and peers helped to make me the artist I am today, and I will never forget my time at Eastman. #EastmanArtistry #Eastman100[\/vc_column_text][vc_empty_space image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Making a post public<\/h2>\n

In order to reach as many people as possible, we suggest making your posts \u201cPublic.\u201d See below on how to make your posts public on different platforms.<\/em>\u00a0<\/em><\/p>\n

Facebook<\/h3>\n

Creating a new post<\/strong><\/p>\n

    \n
  • Write your post in the \u201cWhat\u2019s on your mind?\u201d section.<\/li>\n
  • Click on the drop-down menu directly below your name.<\/li>\n
  • You will see the \u201cWho can see your post?\u201d options.<\/li>\n
  • Select \u201cPublic.\u201d<\/li>\n<\/ul>\n

    On an existing post<\/strong><\/p>\n

      \n
    • Click on the ellipsis icon (\u2026) located to the right of the existing post.<\/li>\n
    • Select \u201cEdit Post.\u201d<\/li>\n
    • Click on the drop-down menu directly below your name.<\/li>\n
    • You will see the \u201cWho can see your post?\u201d options.<\/li>\n
    • Select \u201cPublic.\u201d<\/li>\n<\/ul>\n

      [\/vc_column_text][vc_empty_space height=”15px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

      Instagram<\/h3>\n

      On Instagram, you must make your profile public to make your posts public. Unlike Facebook, you cannot edit visibility on individual posts.<\/p>\n

        \n
      • Navigate to your profile and tap the three lines in the top right corner.<\/li>\n
      • Select \u201cSettings,\u201d and then \u201cPrivacy.\u201d<\/li>\n
      • Beneath \u201cConnections,\u201d you should see \u201cAccount Privacy.\u201d<\/li>\n
      • Make sure the \u201cPrivate Account\u201d toggle is switched to off.<\/li>\n<\/ul>\n

        [\/vc_column_text][vc_empty_space height=”15px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

        X (formally Twitter)<\/h3>\n

        On X (formally Twitter), you must make your profile public to make your posts public. Unlike Facebook, you cannot edit visibility on individual posts.<\/p>\n

          \n
        • In the top menu, tap your profile icon, then select \u201cSettings and privacy.\u201d<\/li>\n
        • Tap \u201cPrivacy and safety.\u201d<\/li>\n
        • Under Tweets, make sure the \u201cProtect your Tweets\u201d toggle is switched to off.<\/li>\n<\/ul>\n

          [\/vc_column_text][vc_empty_space height=”15px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

          LinkedIn<\/h3>\n
            \n
          • Write your post in the \u201cStart a post\u201d section.<\/li>\n
          • Click on the drop-down menu directly below your icon<\/li>\n
          • You will see the \u201cWho can see this post?\u201d options<\/li>\n
          • Select \u201cAnyone\u201d<\/li>\n<\/ul>\n

            [\/vc_column_text][vc_empty_space image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_empty_space height=”100px” image_repeat=”no-repeat”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

            [vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_image=”27446″ css_animation=”” box_shadow_on_row=”no” el_class=”custom-hero”][vc_column][vc_empty_space height=”300px” image_repeat=”no-repeat”][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner offset=”vc_hidden-xs”][vc_column_text] Social media toolkit [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text] Social media toolkit [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_empty_space height=”50px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row…<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":25286,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"inline_featured_image":false,"wp_mapbox_gl_js_media":[],"footnotes":""},"class_list":["post-25666","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/adv\/eastman-centennial\/wp-json\/wp\/v2\/pages\/25666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/adv\/eastman-centennial\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rochester.edu\/adv\/eastman-centennial\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/adv\/eastman-centennial\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/adv\/eastman-centennial\/wp-json\/wp\/v2\/comments?post=25666"}],"version-history":[{"count":24,"href":"https:\/\/www.rochester.edu\/adv\/eastman-centennial\/wp-json\/wp\/v2\/pages\/25666\/revisions"}],"predecessor-version":[{"id":42962,"href":"https:\/\/www.rochester.edu\/adv\/eastman-centennial\/wp-json\/wp\/v2\/pages\/25666\/revisions\/42962"}],"up":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/adv\/eastman-centennial\/wp-json\/wp\/v2\/pages\/25286"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/adv\/eastman-centennial\/wp-json\/wp\/v2\/media?parent=25666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}