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![\"William](\"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/wp-content\/uploads\/2022\/07\/eddins_DEB_7366.jpg\")
Photo provided by William Eddins<\/p><\/div>\n
When it comes to sharing a love for music, orchestra conductor William Eddins \u201983E, \u201986E (MM) is putting his money where his mouth is. And he\u2019s hoping beer aficionados in the Twin Cities will put some of their money into an effort to help a community share music.<\/p>\n
Eddins, whose r\u00e9sum\u00e9 as a conductor includes a 10-year position at the Chicago Symphony Orchestra as well as guest and visiting roles throughout the United States, is opening a brewery in St. Paul, with some of the proceeds going to provide musical education and instruments for the young people in the area who otherwise would have little access to such resources.<\/p>\n
Named MetroNOME (the acronym stands for \u201cnurture outstanding music education\u201d), the brewery is set for a grand opening in June. Established by Eddins and business partner Matt Engstrom, both home brewers, the business includes a tap room and rental space and a digital and audio production facility that will be available for creating content focused on music education.<\/p>\n
\u201cWe want to make sure that every kid in this area who wants to have music in their lives has the opportunity to do just that,\u201d he says.<\/p>\n
As a student at Eastman, Eddins turned to conducting as a sophomore. Until then he had been focused on piano, a solo pursuit he began at age 5. Because 18th- and 19th-century music forms the core of Western orchestral repertoire, that meant there were no keyboard orchestral parts in Brahms or any other classical composer he had studied and appreciated growing up.<\/p>\n
He considered conducting just another \u201ctool in my toolkit\u201d for years until \u201can epiphany moment\u201d in the late 1980s. He was practicing with an orchestra (\u201cwho shall remain nameless,\u201d he says), doing readings of mid-century American music, when he found himself not being able to follow the conductor.<\/p>\n
\u201cI was so mad,\u201d he recalls. \u201cI was furious. All I wanted to know was where we were, and the conductor was not being a help at all. I said, \u2018Nope, Bill, you\u2019re going back into conducting. You\u2019re not going to let your friends and colleagues go through their entire musical careers without seeing at least one clear downbeat.\u2019 That\u2019s an exact quote.\u201d<\/p>\n
During the 2021\u201322 academic year, he is serving as visiting director of orchestras and conductor of the symphony orchestra at University of Illinois at Urbana-Champaign. Before that he served as music director of the Edmonton Symphony Orchestra from 2005 until 2017, which led to a career highlight at Carnegie Hall in May 2012.<\/p>\n
A frequent guest conductor of major orchestras throughout the world, Eddins regularly conducts the Jazz at Lincoln Center Orchestra with soloist Wynton Marsalis and has collaborated with notable artists such as Ren\u00e9e Fleming \u201983E (MM), Yo-Yo Ma, and Itzhak Perlman. He served as resident conductor of the Chicago Symphony Orchestra from 1997 to 2003<\/p>\n
\u201cConducting is about trying to make the many, one,\u201d he says. \u201cYou have 80 or 90 or however many people on stage, and we all have to have the same understanding of what is going on at any particular moment. And that\u2019s difficult.\u201d<\/p>\n
\u201cMy father was a philosopher and he\u2019d say, \u2018If you’d like two different opinions, ask a philosopher. And my standard line is, \u2018If you\u2019d like five different opinions, ask three musicians.\u2019\u201d<\/p>\n
He also credits an Eastman course on ethnomusicology taught by Ellen Koskoff with introducing him to the music of India, China, and the Pacific. \u201cThis course changed my life,\u201d he says.<\/p>\n
As a child brought up on classical, jazz, and rock, what he heard in the classroom broadened his understanding of how different musical concepts are reflective of the societies they come from\u2014and what that understanding means for human connection on a global scale.<\/p>\n
He sees the new socially focused brewery as an extension of his efforts to help create that kind of connection.<\/p>\n
\u201cMusic teaches all these abstract things\u2014to listen, to play together, to be with other people from other backgrounds,\u201d he says. \u201cIt just expands our understanding of who we are as human beings, of who others are in other cultures.\u201d<\/p>\n
When will Eddins consider the start-up a success?<\/p>\n
\u201cWhen we have to open up MetroNOME 2 in some other city and start the whole funding process over again there,\u201d he says. \u201cI really hope it comes to that point.\u201d[\/vc_column_text][vc_empty_space height=”25px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_column_text css=”.vc_custom_1657215563657{border-top-width: 1px !important;padding-top: 10px !important;border-top-color: #999999 !important;border-top-style: solid !important;}”]<\/p>\n
\u2014 By Robin L. Flanigan<\/strong><\/span><\/p>\nThis article originally appeared in the spring 2022 issue of the\u00a0<\/em>Rochester Review<\/em><\/a>\u00a0magazine.<\/em><\/span><\/strong><\/p>\n[\/vc_column_text][vc_empty_space height=”25px” image_repeat=”no-repeat”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
When it comes to sharing a love for music, orchestra conductor William Eddins \u201983E, \u201986E (MM) is putting his money where his mouth is. And he\u2019s hoping beer aficionados in the Twin Cities will put some of their money into an effort to help a community share music.<\/p>\n","protected":false},"author":62,"featured_media":52582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[272,632,172,902,102,132],"class_list":["post-52282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-alumni","tag-eastman-school-of-music","tag-entrepreneurship","tag-just-for-fun","tag-music","tag-rochester-review"],"yoast_head":"\n
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