{"id":16732,"date":"2020-05-11T16:02:59","date_gmt":"2020-05-11T16:02:59","guid":{"rendered":"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/?p=16732"},"modified":"2021-07-12T19:22:11","modified_gmt":"2021-07-12T19:22:11","slug":"getting-the-word-out","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/adv\/alumni-news-media\/2020\/05\/11\/getting-the-word-out\/","title":{"rendered":"Getting the word out"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_image=”16892″ css_animation=”” box_shadow_on_row=”no”][vc_column][vc_empty_space height=”150px” image_repeat=”no-repeat”][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1589211438194{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: rgba(24,41,87,0.8) !important;*background-color: rgb(24,41,87) !important;}”]<\/p>\n

Getting the word out<\/h1>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”150px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”center” background_color=”#7eb1dc” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column_inner][vc_empty_space height=”25px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Kim Gorode \u201905 spends her days spreading news about COVID-19 testing options<\/h3>\n

[\/vc_column_text][vc_empty_space height=”25px” image_repeat=”no-repeat”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_empty_space height=”25px” image_repeat=”no-repeat”][vc_column_text]Kim Gorode \u201905 leads the public relations center of excellence at Quest Diagnostics, the world\u2019s leading provider of diagnostic information services. She is responsible for sharing news about the company\u2019s advances in science and innovation, including its recent launch of a direct-to-consumer COVID antibody test\u2014one of just a few tests provided emergency use authorization by the Federal Drug Administration.<\/p>\n

\u201cNot everyone can be a doctor or a nurse or someone who is caring for patients, but there are a lot of people who are making a difference in whatever way they can,\u201d says Gorode, who\u2019s been at Quest<\/a> for four years. \u201cAs a communications professional, it feels good to share news that educates and empowers people to make informed decisions about their health.\u201d<\/p>\n

Here Gorode talks about what it\u2019s like on the job right now.<\/p>\n

\"Kim

Kim Gorode ’05<\/p><\/div>\n

What kinds of COVID-19 tests does Quest offer?<\/h3>\n

We offer two tests. One is a molecular swab test, which is given by health care professionals to find out whether someone has the virus. Right now, we have the capacity to process more than 50,000 tests per day at our labs all over the US.<\/p>\n

Our other test measures one\u2019s COVID-19 immune response. It gives people insight into whether or not they have been exposed to the virus and if they\u2019ve developed antibodies. People can get it through their doctor or purchase it directly at GetQuestTest.com<\/a>.<\/p>\n

Our goal with both tests is the same: to help people make informed decisions about their risk of infection and spreading the virus.<\/p>\n

What else does Quest offer?<\/h3>\n

We do routine testing and advanced testing. That means we offer hundreds of tests spanning just about everything from genetics tests to predict cancer risk to blood tests for diabetes and heart disease. Since Quest serves about half the physicians and hospitals in the US and one in three adult Americans directly every year, you\u2019ve probably had one of our tests at one time or another.<\/p>\n

Why are diagnostics so important?<\/h3>\n

I often think about the fact that many of life\u2019s most important moments were driven by a diagnostic test\u2014maybe it was a pregnancy test or one that told you whether a loved had a disease or not.<\/p>\n

Diagnostic testing influences about 70 percent of health care decisions. It\u2019s so important, but it\u2019s kind of the unsung hero of medicine.<\/p>\n

What do you like best about your job?<\/h3>\n

I love that I\u2019m always learning. Working in a high-science field is not something I ever thought I\u2019d be doing, but it is really rewarding. I don\u2019t have a science background so I have to work hard to stay on top of the industry. That means poring over news articles, stories, and scientific studies every day. I also talk with our scientists, physicians, and experts regularly to help me fully grasp the scope and implications of various diseases and health conditions and how our tests and services address them.<\/p>\n

What are you most proud of?<\/h3>\n

I\u2019m proud to be part of getting important information out to people, including our own nearly 50,000 employees, many of whom are directly on the frontlines of this virus. We\u2019ve had great success from a PR perspective, too. We\u2019ve been covered by all the major media, including ABC<\/em><\/a>, FOX Business<\/em><\/a>, the New York Times<\/em><\/a>, and others. We were also included in an NBC Today Show<\/em><\/a> segment that featured one of the Ä¢¹½´«Ã½ Medical Center\u2019s researchers, David Topham (see story below).<\/p>\n

What keeps you up at night?<\/h3>\n

I think about all the people who are sick or could get sick and about making sure they are aware of how to get high-quality tests. I also think about how I can do my job even better the next day in terms of the news we provide on our website, on social media, and through the news media and thought leaders. And, I often wonder about the long term health implications of COVID-19 from a public health perspective.<\/p>\n

How did the University prepare you for your career?<\/h3>\n

I ended up going in a completely different career direction than I imagined. I always thought I\u2019d be a professional bass musician, which is why I auditioned and enrolled at the Eastman School of Music. My ideas changed after taking some history classes on the River Campus, though. I really enjoyed those classes\u2014so much so that I became a dual major in music performance at Eastman and a history major in the College. By my junior year, I decided to focus exclusively on history.<\/p>\n

I\u2019m grateful that the University opened my eyes to new perspectives and that my professors encouraged me to be try new things, to take risks, and to pursue what I was curious about. As a history major, I learned how to research, write well, and think critically. I also wrote for the Campus Times<\/em> and had an internship at a communications firm. The skills I learned and the experiences I had in college have served me well in my career.[\/vc_column_text][vc_empty_space height=”25px” image_repeat=”no-repeat”][vc_single_image image=”16842″ img_size=”full” onclick=”custom_link” mkd_css_animation=”” link=”https:\/\/www.today.com\/health\/coronavirus-antibody-test-what-you-need-know-getting-tested-t180160″][vc_column_text]<\/p>\n

This NBC Today Show<\/em> segment explores COVID-19 antibody testing. It features Quest Diagnostics; David Topham, the Marie Curran Wilson and Joseph Chamberlain Wilson Professor of microbiology and immunology at URMC; and other experts.<\/div>\n

[\/vc_column_text][vc_empty_space height=”25px” image_repeat=”no-repeat”][vc_column_text css=”.vc_custom_1588607732332{padding-top: 5px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #e6f3fa !important;}”]We all can do something to help. Consider\u00a0donating supplies or food<\/a>,\u00a0giving blood<\/a>\u00a0(URMC is facing a critical shortage),\u00a0making a gift to our URMC COVID-19 emergency fund<\/a>, and supporting our\u00a0student emergency fund<\/a>.<\/em>[\/vc_column_text][vc_empty_space height=”25px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_column_text css=”.vc_custom_1588608150975{border-top-width: 1px !important;padding-top: 10px !important;border-top-color: #999999 !important;border-top-style: solid !important;}”]<\/p>\n

\u2014 Kristine Thompson, May 2020<\/strong><\/span><\/p>\n

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Kim Gorode \u201995 leads the public relations center of excellence at Quest Diagnostics, the world\u2019s leading provider of diagnostic information services. 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