{"id":300756,"date":"2015-04-03T21:54:54","date_gmt":"2015-04-03T21:54:54","guid":{"rendered":"http:\/\/www.wdev.rochester.edu\/College\/translation\/threepercent-dev\/2015\/04\/03\/three-percent-95-is-book-advertising-a-waste-of-money\/"},"modified":"2018-04-16T14:45:02","modified_gmt":"2018-04-16T14:45:02","slug":"three-percent-95-is-book-advertising-a-waste-of-money","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/2015\/04\/03\/three-percent-95-is-book-advertising-a-waste-of-money\/","title":{"rendered":"Three Percent #95: Is Book Advertising a Waste of Money?"},"content":{"rendered":"<p>Inspired by all the stupid Buick ads (and disturbing <a href=\"https:\/\/youtu.be\/8ZhGpZaLC10\">Volkswagon ones<\/a>) playing throughout the <span class=\"caps\">NCAA<\/span> Tournament, we decided to dedicate this week&#8217;s episode to talking about advertising for books: whether it&#8217;s worthwhile, how much it costs, why are book trailers a thing, who buys books because of ads on a subway, and this:<\/p>\n<p><iframe loading=\"lazy\" width=\"380\" height=\"214\" src=\"https:\/\/www.youtube.com\/embed\/XSdjZBWFJ6k\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>As one part of Tom&#8217;s rave, we also talked a bit about our mutual friend Mark Binelli and his recent article for the <em>New York Times Magazine<\/em> on <a href=\"http:\/\/www.nytimes.com\/2015\/03\/29\/magazine\/inside-americas-toughest-federal-prison.html\"><span class=\"caps\">ADX<\/span>, America&#8217;s Toughest Federal Prison.<\/a><\/p>\n<p>This week&#8217;s music is <a href=\"https:\/\/youtu.be\/w7-d66hhMoE\">Idiot Button<\/a> by Evans the Death.<\/p>\n<p>As always you can subscribe to the podcast in iTunes by clicking <a href=\"http:\/\/itunes.apple.com\/us\/podcast\/three-percent-podcast\/id434696686\">here<\/a>. To subscribe with other podcast downloading software, such as Google&#8217;s <a href=\"http:\/\/listen.googlelabs.com\/\">Listen<\/a>, copy the following <a href=\"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/index.php?s=broadcast_3p\">link<\/a>. <\/p>\n<p>And you can email us with complaints and comments at threepercentpodcast@gmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspired by all the stupid Buick ads (and disturbing Volkswagon ones) playing throughout the <span class=\"caps\">NCAA<\/span> Tournament, we decided to dedicate this week&#8217;s episode to talking about advertising for books: whether it&#8217;s worthwhile, how much it costs, why are book trailers a thing, who buys books because of ads on a subway, and if trailers\/commercials for books are ever a good idea. As one part of Tom&#8217;s rave, we also talked a bit about our mutual friend Mark Binelli and his recent article for the &#8220;New York Times Magazine&#8221; on <span class=\"caps\">ADX<\/span>, America&#8217;s Toughest Federal Prison.<\/p>\n","protected":false},"author":292,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67446],"tags":[7666,40016,30456],"class_list":["post-300756","post","type-post","status-publish","format-standard","hentry","category-three-percent-podcast","tag-chad-w-post","tag-three-percent-podcast","tag-tom-roberge"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/300756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/comments?post=300756"}],"version-history":[{"count":1,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/300756\/revisions"}],"predecessor-version":[{"id":329826,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/posts\/300756\/revisions\/329826"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/media?parent=300756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/categories?post=300756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rochester.edu\/College\/translation\/threepercent\/wp-json\/wp\/v2\/tags?post=300756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}