NAIBA’s board of directors called Entrekin “the embodiment of true spirit of independent bookselling. In an age dominated by media hype, quick celebrity bios, and fluff volumes driven by popular culture, Morgan has been an individual that has placed purposeful meaning above money, and quality content ahead of all other considerations. And not unlike those independent booksellers in the community that he has so passionately served, Morgan Entrekin has taken risks, suffered setbacks, cherished the power of the printed word, valued the reader, and soldiered onward. The world of literature is a much brighter, richer, and varied place because of his presence.”